The Workshop presents our Introduction to Framing and Narratives, Live Virtual Training.  This training is designed for people who want to talk more effectively about their issues to deepen understanding, unlock action, and build support for the solutions needed in their area. It is run on Zoom by one of The Workshop's expert trainers.

Many people are looking for a clearer, more consistent and more impactful way of talking about their work. They want their communications to deepen understanding and unlock action. 

The Workshop’s introduction to framing and narratives training is a broad, entry level course to help people shift how they talk to achieve these goals - whether you’re all in the same organisation, or individuals or groups working on similar issues.

It is for any one who communicates: champions of better communications including leaders in an organisation, policy people, and communications practitioners. You may want to come as an individual or as a group from your organisation. Is a great way to start embedding the strategies across an organisation and helping your people to understand why this approach works. 

DURATION
4 weeks, 4 x 2hr sessions 

COURSE TIMES AND DATES
Wednesday 19 February, 10 - 12pm
Wednesday 26 February, 10 - 12pm
Wednesday 5 March, 10 - 12pm
Wednesday 12 March, 10 - 12pm

FORMAT
Live virtual - delivered over Zoom

COURSE FEATURES
Live training sessions with expert trainers, small group activities

Please arrive a few minutes early for each session to ensure your tech is working and you have time to settle in.

WHAT YOU WILL LEARN:

• How to create long lasting solutions by shifting how people think and talk about your topic
• How to see the current unhelpful ways people think and talk about your topic AND move to helpful ways of talking that will shift people's thinking
• Who to work with for greatest impact. The difference between the loudest people and those who have the ability to bring about change
• Why having a concrete meaningful vision for a better world is critical for opening a door for people to think deeply and differently about the big problems and solutions
• Why connecting with what matters to people is key to them engaging with information in new and different ways. And why what matters to most people is often not what we assume
• How to frame better explanations for people. Why explanatory pathways with clear cause and effects are more impactful than facts and data on their own

WHAT WILL YOU LEAVE WITH:

• A new lens through which to approach your communications
• A framework to identify the communications around you and their likely effect on people’s thinking   
• An understanding of the challenges you face  
• A set of strategies to connect with people and deepen their thinking on your issues
• A template to create effective stories and to think about your strategic media and communication
• A renewed sense of hope

WHO SHOULD ATTEND?

Scientists, researchers, writers, advocates, campaigners, communicators, organisers, fundraisers, policy makers, and leaders of organisations who want to deepen people’s thinking on complex issues.

Anyone who wants to motivate people to support big social and environmental issues over the long-term, and build a more just, sustainable and democratic world.

EARLY BIRD PRICING: Available until the 19 December 2024


You can learn more about our work at our website: https://www.theworkshop.org.nz/